Logo Modernism by Jens Muller on Audiobook New

Logo Modernism. Jens Muller

Logo-Modernism.pdf
ISBN: 9783836545303 | 432 pages | 11 Mb

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, fb2, mobi
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Download Logo Modernism

Download full ebook google books Logo Modernism (English Edition)

Overview

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

More eBooks:
Read [pdf]> The Charm Offensive: A Novel by
Read online: Journal d'un noob Intégrale 1
[Pdf/ePub] To Save the World, Can You Wake Up the Morning After with a Demi-Human?, Vol. 4 by download ebook
Download Pdf Cohérence cardiaque 3.6.5 - Le guide de respiration antistress
PDF [DOWNLOAD] A Certain Appeal by on Iphone
Download PDF Kilomètre zéro - Le chemin du bonheur
[PDF EPUB] Download Death on Gokumon Island by Seishi Yokomizo, Louise Heal Kawai Full Book
In Pursuit of the Perfect Portfolio: The Stories, Voices, and Key Insights of the Pioneers Who Shaped the Way We Invest by on Ipad
[download pdf] Once Upon a Quinceañera by Monica Gomez-Hira
{pdf download} Comprendre et pratiquer les Techniques d'Optimisation du Potentiel - 3e éd. - Etre et rester au TOP
[Pdf/ePub] Le kama soutra de vatsyayana : manuel d'erotologie hindoue by Georges Pichard download ebook
DOWNLOAD [PDF] {EPUB} Demain j'arrête !